Twilio?s European March Continues With Its First Full-Time Hire Outside The U.S. [And Telefonica Loses One]

Twilio, developer of a VoIP API that is used by companies like eBay, Airbnb and Hulu to add voice services into their consumer apps, has been adding support for European countries as part of its expansion strategy, first the UK and then Austria, Denmark, France, Ireland and Poland. Now Twilio is giving that effort a bit more muscle with the appointment of its first full-time employee outside the U.S. James Parton is joining the company as its new European marketing director. His hiring is also effectively a jab at the carrier market that Twilio very much has the chance to really disrupt: Parton has been poached from Telefonica, the Spanish mobile powerhouse, where he has most recently been running developer marketing for Telefonica's multi-regional API effort BlueVia, and before that for BlueVia's more local precursor, Litmus at O2 UK.

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