MobileBackstage Secures More Funds To Connect Fans With Artists

Lady Gaga has captured the imagination of the entertainment world with her team's successful social media engagement with the fans she calls her "Little Monsters", and many other artists and agents are scrambling to capitalise in similar ways. At the same time startups are appearing to meet this need. To that end MobileBackstage, an interactive fan club service that develops these online relationships between artists and fans, has just today announced it closed a bridge funding round of $1.3 million (?1 million) back in April. The investment was led by Finnvera, the financing vehicle of the Finnish state, which was joined by Miston, a privately owned investment company, management team members, as well as a group of angel investors. The cash will be used for growth, developing the platform and new offices in San Francisco, going existing offices in New York, London and Helsinki.

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