Yahoo! Continues To Attack Mobile, Buys News Gathering And Delivery Startup Summly, App Will Close

Yahoo! has picked up the pace on pretty much everything since Marissa Mayer became CEO, especially mobile acquisitions. Just five days ago, the company acquired social recommendation company Jybe and the former Yahoo employees that come along with it. Today, it announced the acquisition of mobile news gathering and delivery startup, Summly. The app itself is gorgeous, allowing you to skim and share news quickly with some really intuitive gestures. Summly’s founder, Nick D’Aloisio, is just seventeen years old and the company had raised $1.53M from the likes of Horizons Ventures, betaworks, Shakil Khan, Matt Mullenweg, Troy Carter and even Yoko Ono. Summly was also working with News Corp on summarizing their content. A Yahoo! spokesperson says that the entire Summly team is joining the company in the next few weeks and that the app itself will close, which is a bummer for those who have been enjoying it over the past few months. The Summly service will be woven into of Yahoo’s mobile “experience,” the company said. Here’s what Yahoo’s Senior Vice President of Mobile and Emerging Products, Adam Cahan, had to say on its official blog about the deal, which is technically not yet complete: Today, we?re excited to share that we?re acquiring Summly, a mobile product company founded with a vision to simplify the way we get information, making it faster, easier and more concise. At the age of 15, Nick D?Aloisio created the Summly app at his home in London. It started with an insight — that we live in a world of constant information and need new ways to simplify how we find the stories that are important to us, at a glance. Mobile devices are shifting our daily routines, and users have changed not only what, but how much information they consume. Yet most articles and web pages were formatted for browsing with mouse clicks. The ability to skim them on a phone or a tablet can be a real challenge — we want easier ways to identify what?s important to us. Summly solves this by delivering snapshots of stories, giving you a simple and elegant way to find the news you want, faster than ever before. For publishers, the Summly technology provides a new approach to drive interest in stories and reach a generation of mobile users that want information on the go. Nick and the Summly team are joining Yahoo! in the

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